CASE STUDY: WHICHBOX MEDIA
In February 2009, Patrick joined his friend Bettina Bennett to help her launch WhichBox Media. Wearing many hats, Patrick is responsible for corporate and technology/New Media leadership, program management, partner relations, contracts, strategic planning, business plans, product development and mentoring.
2010 OnMedia 100 award winner and 2010 World’s Best Technology Top 100 winner, whichbox™ is an online content publishing platform for publishers and media companies. Delivered as a Software as a Service (SaaS), whichbox™ provides a revolutionary relevancy driven and content focused, all-media, online publishing platform and service. whichbox™ was built from the ground up to be an affordable, turnkey all-in-one platform for online publishers and media companies to create, publish and monetize all-media web content using our “organic storytelling™” model.
The whichbox™ Platform brings together proprietary all-media content creation tools (combining video, audio, text, images, how-to’s etc. into ONE piece of content). The “one-to-many” CMS can publish content to one or many websites with a mouse-click. Powerful next-generation social networking features empower end users with the same content publishing tools as publishers.
From a central content management “dashboard,” WhichBox Media’s new generation Content Management System (CMS) manages a single or multiple domains from a single platform.
The whichbox™ Network
With whichbox™, content can be syndicated across multiple publisher-owned domains, or, to other whichbox™ Network publisher verticals and to whichbox™ community verticals. Content can be discovered across all of these, and users can seamlessly move between them.
