Apple Music Streaming Apple, Spotify, and Google are preparing for a gruesome music war — but there’s not much to fight over yet

The music industry has had a difficult time over the last 20 years. For much of that time, the industry has blamed its woes on Napster and other evil forces of consumer piracy. Gradually, the industry has been forced to begin to realign itself to the realities of consumer demand in the digital age. From Push to Pull, as I mention in my recent white paper. Today, Spotify, Apple and Google are in the opening stages of a streaming music war for the hearts and wallets of consumers.

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